1. 교촌의 의미 및 현황
향교가 있는 시골
시골의 자연 풍경과 서정성 부각
환경친화 도모
폐점율 0%
1000호점 돌파
2004년 한국소비자 신뢰기업 대상 수상
업계 1위의 업체
2. 주요 연혁
1991년 1호점 개설
1995년 회사설립
1997년 ㈜센트리 유통 설립
1999년 200호점 돌파
2002년 법
진로연혁
1924 평양 용강에 진천양조상회 창립
1951 6.25사변으로 부산 서면에서 소주 ‘금련’ 출시
1977 진로소주 일본시장 진출
1998 ‘참이슬’ 출시
1988 ‘참이슬’ 출시 후 14개월 만에 5억병판매돌파
2001전통약주 ‘천국’ 출시
2002 매실주 ‘매화수’ 출시
2005 하이트와 M&A 본 계
share Market share Market share
Coca-cola 24.2% 23.9% 21.7%
Pepsi-cola 17.4% 17.9% 18.8%
Pepsi-cola is chasing the Coca-cola in overall beverage market share.
But, so far, coca-cola adheres to superiority position than Pepsi-cola
Main factor of Market sharegrowth about Pepsi-cola is different beverages besides cola.
That is, in cola area, Coca-cola is best.
Product
Differentiated function, and service
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their inform
is probably due to increase sales in global market with innovative products such as Soul and tiger-nose grilled family looking vehicles like Lotze and Sorrento. From 2008-2009, no dividend was yielded by Ssangyong Motors, and in 2010, due to retained earnings is maintaining negative balance; no dividend will be given this year. Only Renault Samsung Motors had minus growth in earnings per share.
growth of Pepsi’s market share during the period of 1975 to 1980. So we can find the factors that can improve the market share of the companies in this industry by analyzing Pepsi’s foot prints of this period.
In 1974, Pepsi launched the campaign named “Pepsi Challenge” in Dallas, Texas. Coke was the dominant brand in that city, and Pepsi was third behind Dr Pepper. Pepsi conducted bli
Dear Professor, our group thought that you might need more information about NAVER, so we attached these articles. Visit http://nhncorp.com, they have an English version.
Korea’s No. 1 Search Engine to Expand Overseas
Korea Times 2007-29-2007 19:20
NHN Corp., the largest Internet company in South Korea, has achieved strong growth and a dominant market share in the local search mar
the world and the number is expected to grow steadily in the near future. European LCCs have been growing at 6% annually since 2002 and the market share reached 35% in 2008. The situation in U.S is better – maintaining 26% growth rate since 2002. The demand for LCCs is also high in Asia. The demand has increased by 9% annually and now takes up more than 33% of the market share since 2008.
growth considering the inflation rate of increase in unit noodle cost.
The noodle market as an oli-gopolistic market
○ Small scale companies has the majority of market share
Nongshim
Samyang
Ottogi
Paldo
Total
Market share
63%
15.6%
10.9%
10.5%
100%
Table 2 - Noodle Market Share by Companies (April, 2012)
= As shown in the chart above, four companies have the en
③ Growth measures
On the income statement, revenue, net income, and operating income has increased for the recent three years. In addition, a cash flow from operating activities is positive and investment continued.
④ Market value of stock price
We think price of stock will be higher because earning per share (EPS) is high as 15.15. Price earning rate (PER) is 20.08 and it is lower th